Ses ve koku markaları
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Date
2009
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Sosyal Bilimler Enstitüsü
Abstract
As a result of technological developments, besides the wide spread of usage of different items, the companies begin to realize the importance of non-traditional trademarks. As of today, these new trademarks are debated.According to Article 5 of the Trademark Decree Law No.556, any sign capable of being represented graphically, provided that they are able to be distinctive can be registered as trademarks. In other words, sound and scent can be registered as trademarks under this Law.In the future, the advertisement companies who are willing to be unique will need these new kinds of trademarks. In this study, sound and scent trademarks which are assumed as new and different are examined in light of judicial decisions, literature and Laws.
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Keywords
Ses ve koku markaları /, Hakların korunması