Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size

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dc.contributor.authorBozkanat, Esra
dc.contributor.departmentİletişim Fakültesitr_TR
dc.date.accessioned2021-09-21T13:25:37Z
dc.date.available2021-09-21T13:25:37Z
dc.date.issued2020-12-05
dc.description.abstractSocial network sites have changed the ways that all institutions, including municipalities, communicate and engage with their constituents. Also wanting to make use of their many advantages, municipalities use social media as an engagement tool. This study examines how municipalities in Turkey use their Facebook pages to engage with the public and how their engagement differs based on political party, region, and size. The descriptive results reveal that municipalities in Turkey only make use of half of the advantages offered by social media. Statistical analyses indicate there to be a significant difference by political party, geographical region, size of municipalities. One of the more significant findings of the study is that the more municipalities employ engagement strategies, the more followers on Facebook they attract. Moreover, metropolitan municipalities are more efficient at managing their Facebook page, sharing news links and press releases more often than other municipalities. Based on the findings, the study suggests that managing a Facebook page requires greater professional insight and public relations knowledge.tr_TR
dc.identifier.endpage268tr_TR
dc.identifier.issn/e-issn2458-9209
dc.identifier.issue2tr_TR
dc.identifier.startpage247tr_TR
dc.identifier.urihttps://doi.org/10.24955/ilef.822773tr_TR
dc.identifier.urihttp://hdl.handle.net/20.500.12575/74842
dc.identifier.volume7tr_TR
dc.language.isoentr_TR
dc.publisherAnkara Üniversitesitr_TR
dc.relation.isversionof10.24955/ilef.822773tr_TR
dc.relation.journalAnkara Üniversitesi İlef Dergisitr_TR
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Başka Kurum Yazarıtr_TR
dc.subjectEngagement strategiestr_TR
dc.subjectSocial mediatr_TR
dc.titleMunicipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Sizetr_TR
dc.typeArticletr_TR

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