Firmaların ihracat performanslarını etkileyen unsurlar: Bir model önerisi
Özet
In this study, drawing on resource-based view, resource advantage theory, dynamic capabilities approach and network theory is aimed to investigate the effects of resources and capabilities, marketing capabilities, competitive strategies and moderating role of external factors, on export performance. In this regard, suggesting hypotheses about the relationships between these variables, the model has been proposed. Using survey data of 416 manufacturing firms based in Turkey that are exporting to international markets, the model was tested by confirmatory factor analysis and structural equation modelling. In addition, to examine the moderating effects of external factors on the relationship between competitive strategies and export performance, hierarchical regression analysis is used.Results indicate that firm?s physical resources has a positive but the human resource has an opposite effects on competitive strategies. Besides, marketing capabilities (i.e., product development, pricing, selling and delivery management) are positively and significantly affects export market orientation. There is a strong relationship between export market orientation and competitive strategies. Also, competitive strategies have a strong positive effect on dimensions of export performance (i.e., financial performance, strategic performance and satisfaction with export venture). Moreover, competitive intensity negatively moderates the effect of competitive strategies on export performance.