İslami popüler bir kadın dergisi olan "Turuncu" da toplumsal cinsiyetin kuruluşu
Özet
Gender refers to not only biological and genetic differences but also the ones that are formed by the society and the differences that genders form around these social differences. These differences are re-formed and naturalized by the media. In programs like news, serials, commercials, women shows, women are presented as a good mother and wife, sex object or victim of violance; new dominant descriptions about womanhood. Woman body is especially used in commercials frequently and woman is turned into an object in men?s view. One of the media women are treated in the frame of representations are women magazines. Common characteristic of popular woman magazines is to advice woman on beauty, appeal and pleasing her man; or on being a good housewife. These commercial magazines try to manage the consumption behaviour of women by the ads that they publish. İslamic feminist woman magazine Turuncu, on the other hand, acts against women becoming a commodity and her body being presented to man.The thesis targets to show how and with which arguments, Turuncu magazine presents her ideal woman model in contrast to the consumer woman identity, consumed and sex object women identity. 22 issues that were available were reserched with quantitive and qualitive analysis. In quantitive analysis, all the articles in 22 issues were analyzed with respect to subject and type. Articles that were randomly selected from the themes that were mostly written about were analyzed by qualitive analysis.In qualitive analysis, the theme, contrasts and word selection was examined. As a result of the analysis, it is determined that the women were represented in accordance with traditional role patterns.