Reklamlarda doğallık imgesi: National Geographic Türkiye Dergisi'nde yer alan reklamlar
Özet
This thesis focuses on the use of the image of the nature and how it is established as a hyper-reality in the advertisements.Advertisement is an important source that gives information not only about the product?s qualities but also the position of the products in the social structure. For this reason, it has been transformed according to the changes in the economic and social area. Starting with the Great Industrial Revolution, a strong relationship and an interaction between advertisement and consumption are occurred.In the first part of this thesis, the increase of the production during the Great Industrial Revolution, Consumer Revolution, the birth of the consumer society, and the changes in the relationship between human being and the nature are examined. In addition to these subjects, the change in the formats and the roles of the advertisement are discussed and the use of the image of the nature in advertisements is related to these formats.In the second part of the study the results of the analysis are presented. In this part, the products which are associated with nature, the formal characteristics of the relationship between product and nature, the type of the product and nature relationship are determined and how the image of the nature was established as a hyper-reality in advertisements are revealed.