İstek üzerine video servislerinin arayüzleri aracılığıyla iletişim kurması: Netflıx örneği
Özet
This dissertation aims to explore the ways Netflix communicates with its users via its interfaces to keep them using the system. For this, walkthrough method was chosen, and merged with content analysis. To examine that, three different profiles with different themes for each and the differences and similarities of the changes of the interface is explored. After the results are found, communication establishing process and ways of user attraction is interpreted, according to content analysis methods.