Kitleselleşmiş bilinç: Theodor Adorno'nun kültür endüstrisi çözümlemeleri
Özet
This dissertation focuses on the concepts of consciousness and massification. In this study, which is handled in the context of Theodor Adorno's analysis of the culture industry, it will be argued that consciousness eventually becomes mass. For this, first of all, the background of mass consciousness is emphasized. In the background, it will be shown that consciousness has always been exposed to massification together with the consciousness categories produced by the society, starting from the mythologies to the present day. Then, it is discussed how the mass consciousness gained a concrete reality together with the culture industry. For this, concepts such as "alienation", "reification" and "false consciousness" are emphasized. In the last part of the dissertation, how mass consciousness is transformed into a mass culture to reach the masses and processed in mass media and consumption culture is discussed. Finally, it will be argued that with a mass consciousness activity, the existence of a culture in its current form can no longer be in question, and it is possible to talk about the existence of only an industrial value.
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