TURGAY, Tayfun2019-04-122019-04-120378-2921http://hdl.handle.net/20.500.12575/52323https://doi.org/10.1501/SBFder_0000001802YENİ ÜRÜN POLİTİKASINDA ÜRETİM VE BÜTÇELEME STRATEJİLERİ