The Emergence of Public Relations in Azerbaijan: Issues and Case Studies
No Thumbnail Available
Date
2016-05-02
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Ankara Üniversitesi
Abstract
With the dissolution of the Soviet Union, 15 countries have become independent by the 1990’s. One of them is Azerbaijan Republic. After the independence, socioeconomic structure of the country has changed drastically. In other words, the new capitalist system has emerged. This new system has restructured all existing fields like education, health, business, media and such. In this period, for the first time, few public relations activities have been conducted by some international companies. Public relations is known as Ictimaiyyetle Elaqeler in Azerbaijan. Within the framework of the current study, the different theoretical base and practical structure of public relations in Azerbaijan are examined by the literature review and the case study analysis. The study aims to find out how the public relations is evolving in the country. In this context as a practical research, the study analyzes two social projects as the public relations practices (“Mobile Dental Clinic” and “Children Helpline”) conducted by Azercell Telecom company that was awarded in the category of “Communication and PR Campaign of the Year: Community Relations” of International Business Award- Stevie in 2011. On account of the limited literature and research concerning public relations in Azerbaijan, this study is a premise and directive for the future studies.
Description
Keywords
Public relations, Azerbaijan, Public relations practices